Senior Health Advocates

About Us

Why do business with Senior Health Advocates?

The Senior Health Advocates teamSenior Health Advocates has been serving Lake City and other surrounding counties in North Florida since 2013. Gwen Parrish, the founder of Senior Health Advocates, began this company with the heart to educate, empower and serve their clients and community.
Medicare can be complicated and confusing with all the moving parts, plans, enrollment periods and penalties. What sets Senior Health Advocates a part from other agencies is they offer a brief tutorial in understanding basic Medicare before going into plan options. With this knowledge, members can make more informed decisions.
“It’s very rewarding helping seniors. Many times we can help get their Part B premium paid, which puts another $1600 in their pocket each year. Also, helping them reduce their prescription drug costs and reduce co-pays is a game-changer. It’s very rewarding when we can win together.” -Gwen Parrish, Owner & Founder
If you’d like to get started with a complimentary quote and/or policy review, we’d be happy to help you any way we can. Simply complete the fields below to get started online in a matter of seconds.
We appreciate the opportunity to help you, and look forward to servicing your insurance needs! Feel free to call us directly if you have more detailed questions.

Our Professional Credentials & Advocacy

At Senior Health Advocates, we believe that navigating benefits and retirement shouldn’t involve guesswork. Our team maintains elite certifications to ensure our clients and professional partners receive the highest level of strategic, data-driven guidance.

RSSA Registered Member

RSSA® – Registered Social Security Analyst

Our team includes a Registered Social Security Analyst (RSSA®), a professional designation focused specifically on Social Security planning. This certification means we’ve received advanced training in analyzing Social Security strategies to help clients:

  • Maximize lifetime benefits and understand spousal and survivor options.
  • Coordinate Social Security with Medicare and retirement income planning.
  • Receive confident, data-driven guidance—not guesswork—as you approach retirement.

NABIP Member

NABIP – National Association of Benefits and Insurance Professionals

We are members of NABIP, a respected national association representing insurance and benefits professionals. Membership demonstrates our commitment to:

  • Ongoing education and ethical standards in a shifting insurance landscape.
  • Staying current on changes in Medicare, health insurance, and federal regulations.
  • Prioritizing professionalism and compliance for our individual and business partners.
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Visit Our Office

763 SW Main Blvd.
Lake City, FL 32025